Some people will tell you that direct mail advertising is the best way for you to use prospective clients. This is interesting, relatively inexpensive, and allows you to have a closer relationship with your target customers.
However, if you are too hasty about your decision, you can lose a lot of money.
As in most marketing efforts, it's really a matter of what to outsource and what to do alone. Be realistic about your goals and it will be easier for you to know which tasks to outsource. Imagine using 1,000 to 4,000 consumers per mass letter.
There are various direct mail companies where you can use direct mail advertising services.
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Can you package all the letters yourself? If you don't place packaging ads for direct mail advertising efforts, you can spend hours, or even days, just completing work.
Not only will losing time stress also mean money is lost. You might want to spend time doing other things for your business because it doesn't cost a lot to make a third-party direct mail company do the work for you.
Researching is also a very labor intensive task in direct mail marketing. All companies, even small ones, employ professional market researchers to do work for them. If not, you will not know what to look for and how to gather information. You can lose thousands of dollars in research efforts if you don't know what you are doing.